Warning: Late repayment can cause you serious money problems. For help, go to moneyhelper.org.uk. UKPayday is a credit broker, not a lender.
Privacy policy
Last updated: 16 August 2026
UKPayday is a trading name of PJG Financial Limited.
We are a credit broker, not a lender. When you complete our form, we use your information to provide our service and look for a lender or broker that may be able to consider your application.
This policy explains how we collect, use, share and protect your personal information.
Who is responsible
PJG Financial Limited is the data controller for information collected directly through UKPayday.
When your information is passed to another broker, lender or service provider, that organisation may become a separate data controller. Its own privacy policy will explain how it uses your information.
What we collect
The information collected depends on how you use UKPayday.
This may include:
This may include:
This may include:
This may include information about:
This may include:
We will never ask for your debit-card PIN, security code or online-banking password.
UKPayday does not require you to upload documents as part of our initial service. A lender may later ask for bank statements, payslips or other evidence before making a lending decision.
When you use the website, we may collect:
If you contact us, we may keep:
How we collect it
We collect information:
If you do not provide the required application information, we may be unable to check for a potential match.
Lawful basis
We only use personal information where we have a lawful reason.
We use your information to:
Our lawful basis is normally that the processing is necessary to take steps at your request and provide our credit-broking service.
We may use information to:
We rely on our legitimate interests in operating a safe and secure service.
We may use or retain information to:
Our lawful basis is compliance with our legal and regulatory obligations.
We may use technical and usage information to:
We rely on legitimate interests for essential operation and security. We ask for consent before using non-essential cookies where required.
We may contact you about relevant products or services by email, SMS, WhatsApp or telephone if you have made the required marketing choice.
The form will explain:
Marketing consent is not required to use our application service.
You can withdraw your consent at any time by:
Withdrawing consent does not affect processing that took place before you withdrew it.
We may retain a limited suppression record after you opt out so that we do not contact you again.
Who sees it
As part of your application, you may be referred to T Dot UK Limited. Their privacy policy and information about how they collect, use and store personal data can be found here: https://t.uk/b-privacy/.
T Dot UK Limited is an FCA-authorised credit broker and becomes responsible for how it uses the information it receives.
It may use an automated system to determine the order in which your application is presented to participating lenders and brokers.
Your application may be passed to one or more participating lenders or brokers so they can decide whether they may be able to consider you.
They may use your information to:
The lender makes the final decision. UKPayday does not approve applications, set interest rates or provide the money.
Each organisation is responsible for its own use of your information. You should read its privacy policy before continuing.
A participating lender or broker may use credit-reference or fraud-prevention agencies.
The eligibility process may include a soft credit search. A soft search does not affect your credit score.
If you continue with a formal application, the lender may complete a hard credit search. A hard search is recorded on your credit file and may affect your score.
UKPayday does not make the final credit decision.
We may use trusted suppliers for:
Suppliers acting on our behalf may only use information for the services they provide to us.
We may disclose information to:
If PJG Financial Limited is sold, reorganised or merged, relevant information may be shared with advisers and a prospective or new owner. The information must continue to be used lawfully.
Automated decisions
Systems may use the information in your application to decide which lender or broker may receive it and the order in which matching attempts are made.
UKPayday does not use this process to decide whether you should receive a loan.
A participating lender or broker may use automated decision-making or profiling when assessing your application. Its privacy policy should explain:
Contact the relevant lender or broker if you want to question its decision. If you are unsure which organisation received your information, contact us.
Sensitive data
Our standard application does not ask for information about your ethnicity, religion, political opinions, sexual orientation or criminal convictions.
Information about benefits or financial circumstances may sometimes reveal or suggest information about your health or vulnerability. You may also choose to provide sensitive information when requesting support or making a complaint.
We will only use sensitive information where it is relevant, necessary and permitted by law.
Please do not send sensitive information unless it is needed to deal with your request.
Retention
We do not keep personal information indefinitely.
Application, referral and general enquiry information is normally retained for up to 12 months from your last interaction with us.
We may keep information for longer where necessary to:
When information is no longer needed, we delete it or remove identifying details so it can no longer be linked to you.
Other organisations that receive your information will apply their own retention periods.
Security
We use appropriate technical and organisational measures designed to protect personal information against:
Access is limited to people and suppliers who need the information for a legitimate purpose.
No online service can guarantee complete security. If a personal-data breach occurs, we will investigate it and notify affected people and the ICO where required by law.
Overseas
Some technology providers may process information outside the UK.
Where UK data-protection rules apply, we require an approved safeguard. This may include:
You can ask us for more information about safeguards relating to your information.
Your rights
Depending on the circumstances, you may have the right to:
These rights are not absolute. We may need to retain information where there is a legal or regulatory reason.
You can object to direct marketing at any time. We will stop using your information for that purpose.
Data requests
Email help@ukpayday.co.uk with the subject “Data protection request”.
You can also write to
Data ProtectionWe may ask for enough information to confirm your identity. This protects your information from being given to the wrong person.
There is normally no charge. We will respond without undue delay and normally within one month. Complex or multiple requests may take longer where the law permits.
A request sent to UKPayday only covers information controlled by PJG Financial Limited. You may need to contact T Dot UK Limited, a lender, another broker or a credit-reference agency separately.
Complaints
Email complaints@ukpayday.co.uk with the subject “Data protection complaint”.
Please explain:
We will acknowledge your complaint within 30 days, take appropriate steps to investigate it without undue delay, keep you informed and tell you the outcome.
You can also complain to the Information Commissioner’s Office.
You do not need to contact us before complaining to the ICO.
Cookies
Cookies are small files placed on your device.
We use necessary cookies to operate and protect the website. Where required, we ask for consent before using analytics, advertising or other non-essential cookies.
You can reject or change non-essential cookie choices without preventing the basic website from working.
Read our separate Cookie Policy for details of the cookies used, their providers, purposes and duration.
Other sites
UKPayday may link to websites operated by lenders, brokers, advisers or other organisations.
Once you leave our website, the other organisation controls its website and use of your information. Read its privacy policy before providing further information.
Age
UKPayday is intended for UK residents aged 18 or over.
We do not knowingly accept applications from children. Contact us if you believe someone under 18 has provided personal information through the website.
Updates
We may update this policy if:
The latest version will appear on this page with its updated date. We will explain significant changes before using information for a new purpose.
Get in touch
Email: help@ukpayday.co.uk
Post
Data Protection